MORE BANG FOR YOUR BUCK! - by www.360tourdesigns.com
Since Google's 2006 acquisition of YouTube, real estate video marketing has caught on fire. Today's buyers are "stalker shoppers." Research indicates that consumers will turn to their computers first to anonymously research homes, loans and various home buying tips. A marketing study performed in 2007 shows there are over 900 million internet users online. More than 25% of all searches involve real estate and 90% of buyers surveyed found their agent online.
YouTube advertising is essential to any Real Estate marketing arsenal. A YouTube video can turn up in a high position on Google searches based on tags and content descriptions. When this happens, the video's audience instantly becomes a global audience. Internet video is a liberating medium versus the confinements of newspaper print advertising. The YouTube video is active until the producer removes the video. A print newspaper ad fundamentally only exists for the day the newspaper was printed and distributed. YouTube expands a marketer's reach and capability to market 24/7/365 with an indelible medium.
YouTube videos can be free to produce and upload. It is possible for anyone with as little as a video phone and a computer to potentially create the next online sensation. Home videos of kids and pets and silly moments and tragedies can go viral and spread across the world almost instantly.
For those who are not-so-techie, 360 Tour Designs & Marketing in Harrisburg PA creates and manages online video accounts. They produce a clean, professional virtual tour for as little as $50 per video. Once the video is posted on YouTube the numbers of views are tracked. This is a fantastic way to measure exposure.
The internet is a click and run kind of world. A typical internet surfer is inclined to watch a brief video over trying to absorb pages of text. The more attention you grab online the larger your network grows and the more opportunities for your product to sell. Utilizing video as a Real Estate marketing tool is simple, inexpensive and indispensable. Expand your marketing presence to the four corners of the world and start filming!
Keith Bolash is the President of 360 Tour Designs & Marketing
www.360tourdesigns.com
0 comments:
Post a Comment